The choice of such prominent SUV and Crossover manufacturers as Porsche and BMW.

A new tread compound and increased void ratio offer improved wet grip compared to its predecessor, the Latitude Sport. (Tests conducted in 2013 by Germany's independent TUV SUD Automotive center using size 235/65R17 on wet road. Compared with the Michelin Latitude Sport tire.)

Variable thickness sipes reduce tread block deformation, which improves rolling resistance. (Compared to its predecessor Latitude Sport.)